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Number of Pages 6
This 6 page paper is based on a case study supplied by the student examining at the ice cream industry in the UK between the 1980's and 2000. The paper looks at strategic marketing decisions that were made, uses a Porters Five Forces Analysis, a PEST and a SWOT analysis to examine the industry and then considers alternatives to withdrawal for Nestle given the market conditions. The bibliography cites 3 sources.
File: TS14_TEiceuk90.rtf
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