Transferable Lessons for Retailers Interested in the Asian Markets

Number of Pages 4

The writer looks two Western supermarket chains; Wal-Mart and Carrefour, examining the way in which they have successfully penetrated the Asian market and identifying the lessons which may be transferred to other retailers that are interested in emulating those successes. Three sources are cited in the bibliography this four page paper.


File: TS14_TEwalasia.rtf


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