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Number of Pages 14
TiVo is a highly differentiated digital video recorder, but despite gaining the first mover advantage the company has struggled as competition has increased. This 14 page paper examines a case study provided by the student, looking at the company including the internal and external environment, core competences, strategic planning, segmentation, competitive strategies, marketing mix, value framework and potential future strategies. The bibliography cites 11 sources.
File: TS14_TEtivo01.rtf
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