The Impact of Mass Customization on Supply Chain Management

Number of Pages 4

The writer considers the way existing supply chains for retailers may be impacted by the introduction of a product that can be personalized or customized. The paper is based on a scenario provided by the student which allows for an examination of the differences between supply chain processes for mass produced and mass customized items. Six sources are cited in the bibliography of this four page paper.


File: TS14_TEfeetcust.doc


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