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Number of Pages 16
Gucci has a checkered history, which is reflected in the changing position within the marketplace. The writer, using a case study provided by the student, examines the position of the company and the way in which the market position has changed, looking at the different influences and strategic responses, including repositioning, identification with the target market and acquisition strategy. Five sources are cited in the bibliography this sixteen page paper.
File: TS14_TEgucci2.rtf
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