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Number of Pages 5
The paper is written in three parts. The first part sees the writer looks at the development of the Russian Standard brand and assesses why the brand was so success in Russian following its launch. The paper then looks at the way the brand has been extended to banking and considers the dangers of this strategy. The last section discusses potential positioning for market entry into the US. Two sources are cited in the bibliography of this five page paper.
File: TS65_TErusstand.doc
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