Marketing of the Discovery by Land Rover North America

Number of Pages 8

Land Rover North American want to increase sales to meet ambitious new targets; they want to achieve this with the use of the Discovery model. The writer looks at the brand image and perceptions of the Discovery and the core Range Rover product, discusses three potential positions that Land Rover could adopt when marketing the discovery and then suggests the most appropriate with relevant supporting arguments and evidence. Six sources are cited in this eight page paper.


File: TS14_TElandrover.rtf


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