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Number of Pages 24
The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a fictitious company; Primo, to launch a small hatchback car targeting families. A full environmental analysis is undertaken, along with a consideration of the way the company can compete. The results of the analysis are utilized to create a viable marketing plan and budget. Sixteen sources are cited in this twenty-four page paper.
File: TS14_TEcarprimo1.rtf
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