Marketing Case Study of GLT

Number of Pages 6

Grand Tourister Luggage Co needs to take action to reverse their falling sales. The writer looks at the firm, using a case study provided by the student the position of the firm and the difficulties they are facing are identified as well as the potential opportunities that can be utilized to increase sales though the marketing mix. Two sources are cited in this 6 page paper.


File: TS14_TEtourister.rtf


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