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Number of Pages 10
The paper is based on a case study supplied by the student assessing Zara. The writer identifies the firms different target markets and how it is able to appeal to more than one market, looks at positioning and the way that marketing within the firm takes place. The way the firm competes and sources of competitive advantage are then discussed before the paper ends with a proposed new marketing strategy aligned with the existing position of the firm. Six sources are cited in the bibliography of this ten page paper.
File: TS14_TEzaramkt.rtf
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