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Number of Pages 10
This 10 page paper looks at the way a company can plan and undertake expansion. The way that target markets can be identified is considered and the different approaches to market entry are discussed before issues of marketing in a new market are discussed. The case of Drambuie is used as an example but the paper is based on theory and could be applied to many other companies. The bibliography cites 15 sources.
File: TS14_TEdrambu.rtf
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