Influences in the Development of a Marketing Campaign

Number of Pages 10

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at different influences that will impact on the way that the organization develops is marketing strategy, this includes the purchasing process, the potential utilization of friends and family, the importance of customer service and pricing decisions. Eight sources are cited in the bibliography this ten page paper.


File: TS14_TEfitness.rtf


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