IMC for Wella

Number of Pages 7

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasing their share of the a Market for the Wella brand in 2 European markets. The integrated marketing communication strategy is developed and proposed, including consideration of the message, the media and the interaction between the company and the customers. Ten sources are cited in the bibliography of the seven page paper


File: TS14_TEIMCprotor.rtf


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