How Should Starbucks Expand?

Number of Pages 7

Using a case study looking at the position of Starbucks in 1996, and considers which of the choices they had would be the most financially viable. The choices of marketing the new drink and an ice cream product are assessed, as well as the potential of further expansion into supermarkets and expansion into international markets. Six sources are cited in this seven page paper.


File: TS14_TEstarfore.rtf


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