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Number of Pages 6
The writer examines the Chinese furniture brand Da Vinci and assess the damage caused by the unethical behavior of the firm selling Chinese made goods, pretending they were imported from Italy. The assessment is made using the Brand Asset Valuator (BAV) model. The paper then looks at some issues the firm will need to take into account when looking for retailers if a new brand of furniture made in China is launched. Six sources are cited in the bibliography of this six page paper.
File: TS65_TEdavinci.doc
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