Customer Relationship Management and its Relation to E-Commerce

Number of Pages 20

Customer Relationship Management is being used by more and more companies to improve buyers' and suppliers' relationships. This paper relates CRM to the field of e-commerce. Presents strengths and weaknesses and offers suggestions on implementation. This paper has twenty pages and twenty-three sources are listed in the bibliography.


File: TS14_TECRMecom.rtf


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