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Number of Pages 5
Cognitive dissonance theory states that people will, on the whole, look to establish consistency within their cognitions. Therefore, people whose beliefs and ideas are not conformist will tend to feel out of place. The writer looks at this concept with specific reference to corporate business ethics, and in particular the way that using cognitive dissonance theories might be applied to reducing environmental pollution caused by big businesses. This five page paper has ten sources listed in the bibliography.
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