Considerations for a New Product

Number of Pages 4

The writer looks at the considerations a firm will need to make when assessing developing a new product. Using the example of BJB and a plan to introduce a new range of CD changers different issues are discussed. The paper starts by looking at the needs of the stakeholders including customers and employer, the use of a TQM model and the leadership role in the strategy. Five sources are cited in this four page paper.


File: TS65_TEBJBcdchan.doc


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