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Number of Pages 13
This 13 page paper is a case study of V.G. Jones, a traditional company losing business to Internet competitors such as Amazon.com. The paper examines e-commerce and the benefits it has to offer. The writer suggests that companies like V.G. Jones analyze Amazon's operations and then learn how to integrate the Internet activity with their brick-and-mortar operation to obtain the best return on investment. Barnes and Noble is used as the example, but it could be any company considering going online. There are 8 sources listed in the bibliography.
File: TS14_TEjones.rtf
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