Case Study: Decision Time at Lotus Corporation

Number of Pages 3

This 3 page paper uses a case study to describe the way in which Lotus Corporation launched its Lotus 1-2-3. It further considers whether Lotus should sell directly to its large accounts, or go through its network of distributors.


File: D0_HVLot123.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2025 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.