Can IKEA Remain Successfully Expand into New Markets?

Number of Pages 5

It has been argued that IKEA has such as successful business model they are almost certainly assumed success when they expand internationally. The writer assesses the extent to which this argument may be seen as true, examining the competitive strategy of the firm and how this has been used to create the current success and determine if it is likely to continue into the future. Four sources are cited in the bibliography of the five page paper.


File: TS65_TEikeasucc.doc


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