Assessing and Implementing Internal Marketing at Huffman Trucking

Number of Pages 11

Based on a scenario provided by the student the writer considers the problems faced by Huffman Trucking which may be overcome through the use of internal marketing. The paper looks at the end State vision as well as different potential strategies which may be utilized to realize that vision. Once the best solution has been identified and implementation plan is presented. Seventeen sources are cited in the bibliography this eleven page paper.


File: TS14_TEinmkhuff.rtf


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