Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

Number of Pages 17

The soccer clubs of the UK have a challenge; to increase the ticket sales in a difficult economy. The writer considers the way in which the marketing mix may be applied to the case of the football clubs, in order to identify potential strategies which may be used to increase the sales of the tickets. Seventeen sources are cited in the bibliography of this twelve page paper


File: TS14_TEtktsales.rtf


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