An Analysis of Benetton

Number of Pages 8

This essay is based on a case study of Benetton. Several topics are discussed beginning with a short history of the company. The writer explains the company's dual supply chain model, how the postponement strategy increased performance, new strategies adopted beginning in 2004 and the results of those strategies. Recommendations are offered. There are three sources listed in the bibliography of this eight page paper.


File: ME12_PGbnttn.rtf


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