Advantages and Disadvantages of Blue Ocean Strategy

Number of Pages 5

Red ocean strategies are seen where there are existing markets, whereas blue ocean strategies are seen with the creation of new markets. Entering a market where there is no competition may be seen as very attractive, the writer assesses the advantages and disadvantages of a blue ocean strategy using real companies to illustrate the points raised. Seven sources are cited in this five page paper.


File: TS14_TEblueoc.rtf


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