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Number of Pages 6
Guru beer is a new type of be a with a different taste from other premium beers. This six page paper presents a marketing plan to enable the company to enter a new market in a single state in the US, looking at how the beer will be positioned in the market, pricing and outlines two potential marketing campaigns. The bibliography cites 5 sources.
File: TS14_TEgurubeer.rtf
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