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Number of Pages 9
This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess potential target markets, using a combination of quantitative and qualitative research methods. The second part of the paper describes three potential market segments, including demographic and psychographic characteristics, that may be useful to the company. The bibliography cites 10 sources.
File: TS14_TEmktrshcase.rtf
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